I craft cinematic, story-driven visuals for brands, agencies, and creators.

Step into the world of "Curious Cat: Sip and Savour," an epic b-roll style video crafted by Joe FX. In this visually stunning showcase, I had the pleasure of shooting, directing, and editing to highlight the exceptional skills of award-winning mixologist, Lewis, at a local cocktail bar. Drawing inspiration from the renowned style of Peter Lindgren, this video features dynamic camera movements, seamless in-camera transitions, and expert time remapping, all set to a captivating soundtrack. It's a true testament to my commitment to visual storytelling and creative depth. Witness how we blend historical richness with modern innovation to bring the art of cocktail making to life.

Welcome to "Art of the Slow Roll," an epic b-roll style video that I directed and star in, heavily inspired by the work and style of Peter Lindgren. This project is a true showcase of my visual storytelling skills, featuring dynamic camera movements that synchronize perfectly with the action on screen. I utilized in-camera transitions, music, and time remapping to succinctly tell the story. It's essentially videography designed to look cool and works exceptionally well for promos. Join me in this visual journey and see how I bring storytelling to life through my lens.

For a local hydraulics company, I created a promotional video to market their new van-mounted equipment to a B2B audience. The project focused on showcasing the van and demonstrating its use by an engineer. The shoot took place in and around the Grimsby industrial estate, capturing dynamic shots of the van traveling between job sites and the hydraulics equipment in action.

The video incorporated dynamic typography, sound design, and music to highlight the unique selling points (USPs) of the equipment. The result is a visually engaging and informative video that effectively presents the capabilities and advantages of the new van-mounted hydraulics system, aimed at appealing to potential business clients.

I shot and edited a social media ad for the local bar and brewery, Docks Beers, highlighting their popular beer line called Hard Graft. Docks Beers has a distinctive theme centred around dock work and working-class culture, which resonates perfectly with their hometown of Grimsby.
For this project, I transformed my living room into a mini studio, using various editing techniques to create a cool and slick short video. The ad captures the essence of Hard Graft, blending the brewery's gritty, hardworking ethos with a modern, stylish aesthetic. This social media ad aims to attract beer enthusiasts and celebrate the unique character of Docks Beers.

Dive into the relentless training and unwavering dedication of Madars Fleminas as he prepares for his Cage Warriors fight. This promo montage video offers a snapshot of the hard work and determination that fuels Madars' journey. Filmed across various training gyms and the beach, witness Madars striking, grappling, and pushing his limits.

The video blends handheld videography with stunning aerial shots of beach scenes, creating a visually captivating narrative. Enhanced by immersive sound design, this promo aims to generate excitement and interest in Madars Fleminas and his upcoming battles. Experience the grit, sweat, and passion that define a true warrior's path.

An 'Epic B-roll' style, slick, seamless promo video was created for a tattoo shop, embodying kinetic energy and visual storytelling. This dynamic video captures the tattoo process from design through to completion, using synchronized handheld camera motion to keep viewers engaged.

The production involved meticulous attention to lighting, cinematography, and motivated camera movements, enhanced by in-camera transitions. Post-production elements such as additional transitions, sound design, music, and speed and retime effects were skilfully integrated to complete the final piece. The result is a scroll-stopping video that wows and dazzles the audience, showcasing the artistry of tattooing in a highly stylistic manner. This approach, popularized by creators like Daniel Schiffer, ensures the content is both visually stunning and captivating.

For the this episode of the women's health, beauty, and lifestyle podcast, I created an engaging intro trailer inspired by the captivating style of "Diary of a CEO" intros. This episode features a deep and insightful conversation with Charisse Cooke, a renowned psychotherapist.

To craft this trailer, I meticulously edited the full 90-minute podcast, selecting moments that evoke intrigue and cliffhangers through thought-provoking questions and dramatic declarative statements. The trailer combines dynamic captions, typography, and sound design to heighten the anticipation.

I also incorporated the appropriate choice of music to complement the tension and curiosity generated by the selected clips. To complete the experience, I animated the brand logo reveal for Azio Beauty, ensuring a polished and professional finish. This compelling intro is designed to generate interest and intrigue, enticing the audience to dive into the full episode and explore the insightful discussion with Charisse Cooke.